FASHION RETAIL AND MERCHANDISING MANAGEMENT

After spending six months in Melbourne, it was time for me to return to Vietnam to continue the degree I started. The days I spent in Melbourne was fantastic, but I still missed the only place I learned to do everything on my own, Vietnam

#RMITVietnam #dormitory #sunsets #usualplace #returningfromMel

So, the second semester started in Vietnam, and I enrolled myself in the Fashion Retail and Merchandise Management. This course focuses on theories and applications related to the management and retail of fashion and textile products. The concepts and theories learned about merchandise sourcing, fashion trends, types of retail environments, and functions of office buying, had to be applied by choosing a brand for the assignment. Hence, we chose the Hollister brand.

Our goal was to launch the Hollister brand in Vietnam. In order to introduce an international brand into the Vietnam market, a thorough study of the Vietnamese market had been carried out. For further clarifications, below attached is the pdf file of our report.

The above pictures reveal our portfolio made for our mood, concept, trend, colour, other boards that describes our collection launching in Vietnam.