A NEW BEGINNING AT MELBOURNE

The year 2018 raised with new opportunities for me. I was able to fly to RMIT Brunswick in Melbourne. Even though it was my third year, I took a few weeks and months to adapt to the new environment and the people.

The first course I had to initiate my studies at Brunswick was Fashion Branding course. This course taught us how to brand either a brand or yourself. The techniques and tools such as Wix.com (to create websites) and MailChimp (to create electronic Direct Mails - EDM's) that would build a sturdy branding. Below is the self-branding video I created for the Fashion branding course

The outcome of the above video is to briefly express my personality, accomplishments, work-related or other experience strengths and weaknesses, and future goals.

The second assignment was to choose a failing brand and to apply the theories learned about branding. By coming to Melbourne besides studying was the reason to get to know the country as well. There onwards we chose the brand "Oroton", one of the oldest brands found in Sydney Australia. Thence, below are our recommendations planned out for the betterment of Oroton's failing.

In the following assignment, the work of a team had to select a brand and develop a strategy to develop and strengthen the brand's current methodology implemented. The brand chose by my group was Cotton On Group. They are a multi-brand company originated in Geelong in 1988. Currently, the brand has spread to Thailand, Philippines, USA, South Africa, Dubai many more. Our opportunity was to suggest and develop a better branding strategy for Cotton On Group. For further clarification, below you'll see an infographic about our research regarding the brand.

We suggested implementing a festival when launching the A/W 2018 Collection. To accomplish the goal, branding techniques just as creating EDM's, Trailers and other marketing tools were essentials. I have attached below a video clip of the EDM's I have created by using MailChimp.